"Men's Men, Men's Women"

Women's Men

Gillette "Venus" commercial [2009]

 Surface Meaning: The Venus Commercial shows multiple scene of women with closely shaved legs being embraced and loved by very attractive men.




Advertiser's Intended Meaning: The advertiser's goal is to point out that a man loves a pretty woman and nice legs is part of that "pretty attraction".




Cultural or Ideological Meaning: "The Venus Embrase shaves you closer so, you can get closer." The phrase tells women that not only will the 'Embrase' give you a closer shave it will give you a closer attraction from men, because sexy, smooth legs is what a gentle, loving man (like in the commercial) wants.



Men's Women

Axe Anarchy Commerical

Surface Meaning: The Axe Anarchy Commercial displays a series of chaotic events all started by a man and woman's attraction to one another.


Advertiser's Intended Meaning: The advertiser is trying to prove that the smell of axe will make a stronger attraction between men and attractive women, possibly to the point where they are completely oblivious to their surroundings (maybe haha).



Cultural or Ideological Meaning: A strong, strange attraction "at first smell". This gives a chaotic view to love a first sight/"smell" by exaggerating the attraction of a pretty woman to a (stranger) man. The commercial says that you can have a crazy attraction using the product.



Men's Men

The Law of Pizzaplicity :30 TV

Surface Meaning: The DiGiorno Pizza commerical compares the prices of the DiGiorno pizza to that of a delivery pizza showing two men sitting on the couch watching TV eating their pizza as a friend runs in with the new discovery that they can have two DiGiorno pizzas for the price of one delivery pizza.



Advertiser's Intended Meaning: The advertiser is emphasizing that the purchasing a DiGiorno pizza is a smarter choice than a delivery pizza, because it's cheaper. It's like getting two for the price of one.



Cultural or Ideological Meaning: Everyone knows men love food and good food at that, this commercial puts that on a new level with the not so smart males. The love of food is doubled and made more accessible to them, something to get excited about when it comes to the males mind. And here, the fact they figured it out themselves makes them feel smarter. ( ;) )



Women's Women

Taylor Swift CoverGirl Commercial - 'Natureluxe'

Surface Meaning: The CoverGirl 'Natureluxe' commercial shows Taylor Swift with a softer, natural looking make-up, dancing and jumping and speaking about a make-up products with lighter, more natural ingredients, as the camera shows examples of such, and the make that she talks about.While doing this, the commercial contrasts the old heavier make-up to the new, fresher make-up.



Advertiser's Intended Meaning: The advertiser is trying to make the point that a lighter make-up will make you look and feel more natural and won't give the consumer the feeling of being "weighed down".


Cultural or Ideological Meaning: The choice of a fresh faced young lady, such as Taylor and having her speak about the product is, say that she really uses the product and likes the product. Her up beat voice says she is excited about the product, and the jumping around shows the audience of the commercial that the product makes her feel good.All of these things reach out to the female audience with a positivity that the make-up product will make them feel and look fresh faced just like Taylor does.